Three Types of Video

Rihanna - Man Down. 

This video is based on a narrative story. http://www.youtube.com/watch?v=sEhy-RXkNo0 

Description: How the music video starts content to the lyrics she uses. As this is repeated the audience realize the concept of her "shooting this man'. This music video isn't linked to a specific film, but the song itself tells a story. This was used to show emotions of the actor.  This colours used embraces the concept of the video. As the dim colours express the death of this 'man'. its a love song is based on her experience with relationship abuse. So she is expressing her feelings through a narrative music video.

Willow Smith : Whip My Hair official video 

This video is a performance based:  http://www.youtube.com/watch?v=ymKLymvwD2U&ob=av2e

Description: Willow smith is a young artist trying to embrace her music by what she enjoys doing. This video is performances based, it used to entertain the audience.   In my opinion i think she made this video because of her unique style of hair. As she is a youngster this video isn't to expressive or explicit.  This video is mainly based on performance e.g they dancing. As within a narrative music video. This video lyrics content to the music video. This was used to express the main subject of this video. 

 Katy Perry- E.T ft Kanye West 

This video is a Concept Based Video : http://www.youtube.com/watch?v=t5Sd5c4o9UM&ob=av2e

Description: Katy Perry is showing a sci-fiction and animated video to embrace the love she has for this unusual lover. The idea of this video is that she finds this man attractive but can't believe that such human can be such perfect and different from the other people. The video is based on one character or even idea. Which in this case is sci-fiction alienated video.