Three Types of Video

Rihanna - Man Down. 

This video is based on a narrative story. http://www.youtube.com/watch?v=sEhy-RXkNo0 

Description: How the music video starts content to the lyrics she uses. As this is repeated the audience realize the concept of her "shooting this man'. This music video isn't linked to a specific film, but the song itself tells a story. This was used to show emotions of the actor.  This colours used embraces the concept of the video. As the dim colours express the death of this 'man'. its a love song is based on her experience with relationship abuse. So she is expressing her feelings through a narrative music video.

Willow Smith : Whip My Hair official video 

This video is a performance based:  http://www.youtube.com/watch?v=ymKLymvwD2U&ob=av2e

Description: Willow smith is a young artist trying to embrace her music by what she enjoys doing. This video is performances based, it used to entertain the audience.   In my opinion i think she made this video because of her unique style of hair. As she is a youngster this video isn't to expressive or explicit.  This video is mainly based on performance e.g they dancing. As within a narrative music video. This video lyrics content to the music video. This was used to express the main subject of this video. 

 Katy Perry- E.T ft Kanye West 

This video is a Concept Based Video : http://www.youtube.com/watch?v=t5Sd5c4o9UM&ob=av2e

Description: Katy Perry is showing a sci-fiction and animated video to embrace the love she has for this unusual lover. The idea of this video is that she finds this man attractive but can't believe that such human can be such perfect and different from the other people. The video is based on one character or even idea. Which in this case is sci-fiction alienated video. 

Florence +The Machine Rabbit Hearts

Florence and The Machines are well known for their vintage unique style.

1. Lighting/ Colour
 In the first scene. the colour is dim , it changes while she take the vale of her face. This is used to show an effect on "New Life Beginning". As the video is carrying on the video is getting brighter. This shows the vintage look of Florence and the Machine. The lightness of the sky brings more a happier mood into the scene. As she moves around, all the colours they are wearing are very bright, this brings the concept of Alice and The Wonderland.In The table scene, the light is mainly on the characters in the table. Although from the people at the back the colour is a dim. This showing a expression of the importance. As in the Roman times those who had high quality living get to live the privileged life of eating whatever they want.

2. Clothes/Makeup

Florence is the main character in this video. That brings the reason for the makeup she is wearing. As compared to the rest of the dancers. As she has pink lipstick , it is engaging to her looks and her hair.
*Her Hair colour brings different kind of emotions. As a Phoenix, her hair colour can bring kindness and also innocents. Although if others look at phoenix, they think creature of danger.*
In the as she wore a grey cloak. That symbolise that she in a trapped universe. As the female characters take the cloak of her it shows that she is escape from the trapped universe into heaven.
The dress she is wearing is a smooth colour. As it can blend into the layout/setting. The Jewellery/ headband she is wearing stands out! she wore it so that she can stand out from the rest of the others characters. This also contradict to the concept of Alice and Wonderland, as she was the main character in the story.
The Clothes they wearing are vintage, this comes to the term of the look which Florence + The Machine show. The Scene when they are all in the table. The two male characters are wearing colours which are more dim. These colours were used so that she can stand out ! Another thing is that the clothes they wore are concept to Alice and Wonder and the roman times.

3. Facial Expression/ Body Language.

Florence half the time when she is singing is closing her eye softly. This shows a innocents in the character. As the cloak is being taking off her. Her facial expression changes, she gets more happier and is being exposed as a child who been allowed to go into their favourite toy store. That is expressed by when she jumps around the area and spins around. The choreography doesn't look that well choreographed, because she looks loose. But that is implying to the freedom she has whenever she is in this universe. As many dance moves, or choreographed dance is mainly stiff and strong this is completely different, for the reason being this video brings a more spiritual vibe.

Weapon Choice : FatBoy Slim

Weapon of choice....

Narrative: 

Within this video it hasn't got a major or multiple storyline, all it is a man dancing. This video isn't to explicit as other videos.

It showing how people feel and would express themselves when they are alone. As Fatboy Slim is "Britain's top dance mixmaster" and Christopher Walken is known as a "hollywood mid age bad boy" they both do not mix. 

For both to be interacting is something new, as this video isn't alike normal "dance/pop" music videos, this shows a wider variety. In other hands with a 'businessman' just dancing by himself in this hotel/work office place isn't what normal or original for pop videos. Its a filmic video, it shows a story. Mainly because of the actor which is starring in the music video. The message the video is implying in my own opinion is; that he believes everyone chooses what to do in life, though many they enjoy living life happily alone. As well as how the actor is just standing on furniture, going up the elevator but not using it properly expresses his emotion of joy. Although he objects to be a successful man because of the suit . He doesn't have a pleasant facial expression when the music video starts, as the beat gets louder and the narrator sings. The actors emotions changes , he enjoys the freedom of him being by himself but as he realise, this is just a fantasy he settles down back to his seat. 

It Gives a happy feeling, the beat is very easy to remember and people can reflex back to the music. The lyrics gives a vision of which people can understand; can reflex to their ordinary life style. 

The location where this video was placed is originally meant to be advertised, not usually used as a "POP video". This was quiet unusual because of the costume or outfit the main actor was doing. As well as that moves he doing is making the video more entertaining for the viewers. Fatboy Slim maybe used him to send off many messages. 

• Camera shots/types/movements
• In the Beginning it started off as a Long shot, it then changed by the camera becoming a close-ups shoot. This was used to show the setting of the video and also to show what the actor face is expressing. The shoots change by it getting more closer to the actors face to show his emotions. When the music starts, the shoots again becomes a long shot. this is used for effection. This just keeps on repeating. So that the audience get what the actor is expressing or feeling.
• There is low shot, this was used only when he was fantasying about himself flying. This was used to show the length he was far from the ground. 
• The camera was moving because this was a filmic video. So it was showing the scenery in the video and for us to get the 'story' of the music video. The director used that because he was showing the 'weapons' used. In other words what the business man has got.

 This music video imitates the film "dune'. "if you walk without rhythym, it won't attract the worm" is from Dune. 

quote by http://www.songfacts.com/detail.php?id=1543... explains that 'weapon of choice" is actually entitled to a film called Dune. 

his song is very much based on (at least peripherally) the David Lynch movie, Dune. Much of the heady subplot involves a secret weapon that one family has over all the others; the main character is, himself, a weapon; he knows a rare and closely-guarded martial art that no other men know; a subculture of witches called the Bene Gesserit utilize an ability called "The Voice" that allows them to bypass the victim's higher brain functions and give them an irresistable command, and the weird affect on Bootsy's voice during much of the song sounds a great deal like the weird affect used in the movie when The Voice is used; the line about Walking without rhythm and not attracting worms is lifted almost directly from the film (and the book); a major theme of the book and the movie is ascension to a higher form of life, as Paul is expected to transcend normal human existence (as in the lyric, "It's gone beyond being a man"), and the final stanza reflects this.

Also this story that explores the complex interactions of politics, religion, ecology, technology, and human emotion. This does link to the video as

actor doesn't care about what he is doing. But expresses his feelings when he is dancing. But some movements are martial arts.

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